Legal Authority

"Law is powerful, essential, and fascinating" (Pg. 3). The lawyers who argue both sides of the law are equally as fascinating. Brian Chau is an attorney specializing in patents and trademarks. He attended the University of Toronto and obtained his law degree in the specialty. Winky Wu, the owner of the company I work for, mentioned she had spoken to him quite a bit about getting a trademark for her business name and he was of great help.

I am excited to speak to someone who could potentially help me in the future with my business issues pertaining to trademarks, business structure, and the dangers of copyright and trademark infringement. "We may not always like the way our legal system works, but we depend on it to keep our society functioning" (Pg. 4). There are so many avenues for people to steal intellectual property that is integral to understand the legal issues surrounding business law. I believe it is very important to know your rights and become informed. Once you establish your brand you must protect it. Brian is also very knowledgeable about intellectual property as well. I contacted him via email after I developed my questions and tried to get as much information as I can. I also conversed with Winky about the issues she faces in building her brand as she is in the process of trademarking Winky Designs. I find it fascinating to get two perspectives on the issues of trademarking. I think her opinion on the matter is incredibly interesting and it was not what I expected to her at all. She brings up issues regarding the actual need for trademarking in creating a start-up. "Intellectual property, however, has little economic value unless others use it" (Pg. 502). Will others even be interested enough to steal my intellectual property? These are issues we have to face in creating a business and I am excited to explore the issue further.