Your Own Argument and Opinions

I agree with the ruling in Louis Vuitton Malletier, S.A. v. Akanoc Solutions, Inc. In an increasingly global market it is important to establish responsibility in internet fraud and piracy cases. As shown in the Madrid Agreement, more and more countries are banning together to create an international standard in recognizing copyrights and trademarks. “Under the Madrid Agreement, any trademark registered with the international registry is valid in all signatory countries. (The United States is a signatory.) The Trademark Law Treaty simplifies and harmonizes the process of applying for trademarks around the world. Now, a U.S. firm seeking international trademark protection need file only one application, in English, with the PTO, which sends the application to the World Intellectual Property Organization (WIPO), which transmits it to each country in which the applicant would like trademark protection” (Page 512). It is important for the global community to uphold another countries established trademarks, copyrights, and patents. In order for a brand to become huge on a global scale, there has to be some level of assurance that another brand cannot easily come in and steal a design or logo because there was no protection in that country, especially when the company is a start-up looking to create a name for itself on a global market. “Transnational business is growing with breathtaking speed. The United States now exports more than $1 trillion worth of goods and services each year. Leading exports include industrial machinery, computers, aircraft, electronic equipment, and chemicals” (Page 126). The industry lines of trade are increasingly becoming more blurred as the consumer market moves online in order to reach a wider audience. There are treaties in place for trade and laws in place regarding trade taxes so why is the protection of intellectual property hard to enforce and why are laws slow to catch up to the technology in place for ecommerce?